Get the confidence of the public and you will have no difficulty getting their patronage.

Inspire your whole force with the right spirit of service; encourage every sign of the true spirit. So, display and advertise wares that customers shall buy with understanding.

Treat them as guests when they come and when they go, whether or not they buy.

Give them all that can be given fairly, on the principle that to him that giveth shall be given.

Remember always that the quality remains long after the price is forgotten.

Then, your business will prosper by a natural process.

H. GORDON SELFRIDGE
Businessman