A PET PEEVE, WITH A CHUCKLE

The clock has just gone a couple of minutes past the hour of 8, in the evening. My wife, Jeannie, (with a comma “,” after “wife” and “Jeannie”; you may think it as my wife and Jeannie [two persons]. However, it is grammar, punctation and English that’s making it look tricky. Or, I am trigger happy with dotting my essays with commas) and I; were on our way back home, just after dinner.

We had a very simple, no meat (we consciously work at reducing meat consumption. We had meals with meat over the last two days) dinner at one of our favourite dining spots, Star Bhavan.

Star Bhavan is the place to be for simple, good Indian food. Jeannie ordered a tosai (soft version) and a hot Nescafe, and I; I ordered my usual chapati and Nescafe Ais (Bahasa Malaysia spelling for “ice), “kaw”. Kaw or kaw-kaw in Bahasa Malaysia means strong / strongly / bold, in English.

My “standing instructions” or usual request is that they have to serve their “achar”. Their achar (pickles in English) is usually lemon pickles, simply a mouth-watering food “delicacy”(?) worth dying for… Not in the literal sense. I am just trying to emphasize…oh, you know what I mean.

My meal was ultra simple,…well, at least the chapati is. Some may argue that “Nescafe” is a rich man’s coffee, simply because it is quite premium-ly priced when compared with anything from almost colourless liquid, to what looks like muddy water, to something that has a faint resemblance of coffee, to coffee from coffee beans grown in unkempt forests and jungles. Here, I have to note that there are quite a few, very small local coffee set-ups that are good. A good example is the “famous” Taiping (1) Coffee, direct from the coffee mill there. Known as Aun Tong coffee mill in Assam Kumbang, it has to be a “must visit”. There’s a lot of history and mystery linked to it. You can read more about it in my article, “Taiping Town Of Heavenly Peace” (2).

Coming back to “Jeannie and I were on our way home, just after dinner”. The time was just after 8.00pm. Jeannie gets a call on her mobile phone, showing that the call was from one of the most prominent international banks in Malaysia. As she answered the call with “Hello”; the call was immediately put on hold, with one of the bank’s advertised messages coming on. This went of for what seemed like eternity – over 15 seconds.

Then, a guy comes on the line, stating that because Jeannie is one of their valuable customers; they would like to offer a credit card cash loan. Jeannie politely declined the offer.

The guy went on, “Last time the interest they (the bank) offered was 9 over per cent, now, it is 4.79%” or something like that. Jeannie had her phone on loudspeaker, so I knew what was going on.

Jeannie, again, politely declined the offer.

My pet peeve is questionable customer service!

Here is this guy calling from a reputable international bank, hoping to get a business deal from Jeannie. As soon as Jeannie answered the call, it was immediately put on hold, with a advertise message filling up or standing in for the 15 seconds or so wait that we had to endure. It is glaringly noticeable that this bank’s representative was not focused on his prospective customer – Jeannie.

The call should never have gone to being put on hold. The bank representative should have waited for his call to be answered or cut off. It gives the prospective customer or customer the feeling that she is not his focused priority, that he was multi-tasking(?), that he did not give his prospective customer or customer his undivided attention. How do you call someone up in hopes of procuring business from them and put her on hold? To top it all, no apology for this blunder.

Someone messed up big time. Not this guy. 😰 Then, who? 🤔 Hmmm!

NOTES
1. Taiping is a city in the central state of Peninsular Malaysia, Malaysia.
2. https://leatherpotato.com/2021/10/18/taiping-town-of-heavenly-peace/

CUSTOMER SERVICE? WHAT’S THAT?

Have you thought about “Customer Service”?

A must have in any big, large or for that matter, any business. So, it seems. Have we really thought about it in today’s context? Is customer service to serve the customer or the customer to serve the business?

Let us take Hisbiscuit (not its real name, but true incident), for example. It was Friday, May 29th, 2022; mid-morning. We called Customer Service on their toll free line to make a complaint about a scam, well… duped half way into it. After half an hour, we were still waiting on hold for a representative to speak with us. Maybe, we’d still be on hold today, if we kept waiting.

One of the most common phases you will hear on the phone, or see on a website 24 hour online live chat of the business is, “We are experiencing a high volume of calls, you may have to wait longer than expected”. In this case, the message was, “We are experiencing an extremely high volume of calls, you may have to wait longer than expected”. Another message follows, “Do sign up for our online service or download our app, so as to enable us to chat with you “live“”.

The thing is, you can call any time of the day or on any day and guess what? You are going to receive the same message.

So, you go to their website. One of the most “hip,” “I gotta have that on my website” functions you will see on a website, usually tucked away somewhere until you become inquisitive and hit a button on the menu, pops up. Suddenly, it springs out of nowhere: “Chat with us. Live Chat.” Most don’t mention… “Live chat with real robots”. But guess what…again? Go on…guess. Awww!…give it a go… An instant reply comes on from “Eva”, “We are receiving a high volume of chat messages, you may have to wait longer than expected”.

Then out of frustration, you decide to chat with the “Chat with us. Come on, give us a go!” chat. You ask a question. Eva replies, “I am sorry, I don’t quite understand the question”. Or a completely unrelated answer comes out based on keywords in the question. This reminds me of the old television series, “Mind Your Language”.

How do you think the business establishment can address this almost any time of the day, almost every day of the year problem? You are right! Hire more people to handle Customer Service. Not more “Eva” and “Ken” robots (a.k.a. automated “customer service representatives) with their “I am sorry, I don’t quite understand the question” replies.

To be fair, there are some, only some…companies that state the live chat on their website is automated.

There are some with actual, real people to chat with you. There was one who sent me his cell phone number and asked if we could communicate directly, offline; because he could offer a better deal than what was stated on the website that he was linked to. How’s that for customer service?

Have you ever thought about it? You are filling up an online form and come to the end of the form. You have to prove to the computer, which is a robot; that you are not a robot! You have to tick a “I’m not a robot” check box. Think about it.

It is different if you are inter-acting with a real person, a human being on the other end of the communication you are having, and that person wants to know if he or she is dealing with you a real person or robot. It baffles me as to what is stopping a robot or autobot or botbotbot from ticking that checkbox. Not that it is going to disintegrate,…or is it?

~ More to come on “Customer Service”.

Tell us your experience or thoughts of Customer Service and how you would like it to be.

As for Hisbiscuit, we still have not managed to get through to them.

Hit the “Subscribe” button to be kept in the loop for the latest.

Mind Your Language

NOTES:
Image by Pixabay